News and Views

Keeping you on top of the latest trends, talking points and things you may like to ponder, with a sprinkling of our latest news and successes thrown in for good measure.

  • September 1, 2016

    When should you pay for PR?

    Having to pay for PR comes in various forms – from sending products to the media for review, for journalists to go on press trips to visit a facility or destination or increasingly, paying for content in titles that need monetary ...more
  • September 1, 2016

    Should CEOs tweet?

    Business heads are indeed human and there are many examples of times when they have said the wrong, or downright inappropriate, thing. Social media makes that threat more of a reality than ever, thanks to the instant nature of the ...more
  • September 1, 2016

    Communications to grow your business

    It is more than likely you will want to take your business to the next level and grow it even more. PR and social media can be very beneficial tools to assist with growth. A communications strategy should run parallel with the ...more
  • September 1, 2016

    Crowdsourcing your content

    As companies come under increasing pressure to be visible in their industry, or to maintain healthy SEO, they have two choices: create an internal department devoted to producing web and social media content pretty much 24/7, or turn to ...more