Sarah has over 10 years’ experience in PR; in-house, agency-side, freelance, and latterly running her own consultancy. She spent her formative PR years in the press office at the British Computer Society, where she was responsible for high-profile B2B and consumer campaigns, and was also exposed to sustained crisis communications, public affairs, and stakeholder management.

Her agency experience includes B2B technology, channel, analyst, and consumer media relations, but she has also undertaken projects in the not-for-profit, travel, education, and financial services industries.

Before branching into PR, Sarah spent four years as a qualified journalist. Her first front-page story on a weekly paper reported one of the UK’s earliest outbreaks of foot and mouth disease. Sarah soon moved to a regional daily newspaper, where she worked her way up the ranks, finishing as health correspondent; during which she spearheaded a complex investigative campaign.

As well as a degree in English and American literature from Warwick University, Sarah holds a CIPR-approved post-graduate diploma in Public Relations and the NCTJ certificate in journalism (now the National Qualification in Journalism or NQJ).

In her 20s, Sarah took up learning Spanish, and enjoys tennis, running and skiing. A childhood spent in the Middle East and Africa has also engendered a love of travel, which she tries to fulfil as frequently as possible.