Digital PR: Drive online interest
In the digital economy, people absorb information from blogs as much as traditional magazines or newspapers staffed by professional journalists.
The opinions of key digital influencers, who can have tens of thousands of followers or fans, are as important as those of traditional journalists and commentators. At Net PR we strategically incorporate these influencers into any media outreach, to amplify or target specific stories, depending on their readership. We use a number of sophisticated tools to identify and evaluate the influence of online opinion formers, from bloggers/ Vloggers, YouTubers to Twitter users.
It matters to us that online influencers work with us because they want to, not because we give them stuff, and we work hard to create respectful and transparent relationships that result in reviews, articles, product placement, competitions and links.
We are also used to negotiating advertising contra deals, where necessary.
Sarah is a remarkably effective communicator with a wide range of contacts. She deeply understands how to exploit all current media. - Dr Mike Rodd CEng, Immediate Past-Chairman, Kennet & Avon Canal Trust
Would you like to know more about driving online interest? Get in touch with us today.